About Us

I realised there was a huge gap in the market for specialised teenage underwear when my daughter, Geneva, became a teenager. The only underwear specifically for teenagers that I could find was purely functional and extremely bland. So it was either settle for something very dull or resort to buying smaller sizes in adult underwear ranges.

I knew there had to be a better way. And given my business experience, passion for fashion, and long-term goal to launch my own venture, setting up an on-line teenage underwear store seemed the perfect solution. SugaPlum Shop, which is exclusively dedicated to teenage underwear, was born.

Through my extensive research I know that teenagers want underwear that is trendy and fun. So my mission for SugaPlum is to meet this demand. I am therefore delighted to introduce my new branded collection, which combines everyday basics with innovative themed collections that take inspiration from the sports field to the Far East!

I am continuing to develop my range, taking customers’ comments on board, so look out for more underwear that is ideally suited for teenagers, and be sure to keep a close eye on this website!

Sue Guerrieri
SugaPlum Shop founder