About Us

I realised there was a huge gap in the market for specialised teenage underwear when my daughter, Geneva, reached puberty. The only underwear specifically for teenagers that I could find was purely functional and extremely bland. So it was either settle for something very dull or resort to buying smaller sizes in adult underwear ranges.

I knew there had to be a better way. And given my business experience, passion for fashion, and long-term goal to launch my own venture, setting up an on-line teenage underwear store seemed the perfect solution. SugaPlum Shop, which is exclusively dedicated to teenage underwear, was born.

Through my extensive research I know that teenagers want underwear that is trendy and fun. So my mission for SugaPlum is to meet this demand. I spent several months speaking to numerous manufacturers throughout the world before I found one manufacturer’s range that perfectly matched SugaPlum Shop’s philosophy for teenage underwear with a difference.

This Italian range, Miss Manu, is SugaPlum Shop’s premier range and it is now available to purchase online. I am continuing to look for more underwear that is ideally suited for teenagers, so keep a close eye on this website!

Sue Guerrieri
SugaPlum Shop founder