Sugaplum Teen undies in Shout Magazine

Author : Shout Magazine

Position: Press

Sugaplum teen undies feature in SHOUT magazine

Bliss Magazine Feature Sugaplum Teen Briefs

Author : Bliss Magazine

Position: Sugaplum teen pants featured in Bliss Magazine

Watch out for Sugaplum's teen briefs and other underwear especially designed for teenagers!

Mizz Magazine featuring SugaPlum in September

Author : Mizz Magazine

Teen brand SugaPlum's collection of cute, fun and quirky underwear is a must have for any fashion and style conscious teen! It's no wonder this brand is becoming the talk of the changing rooms with their four collections in styles to suit all - 'Yo Yo Tokyo', 'Sporty', 'Sweetshop' and 'Everyday'. Check out the SugaPlum website now at www.sugaplumshop.com. Pop in your discount code...... to get lotsa dosh off!

Sugar Magazine Featuring Sugaplum Shop Online Teen Underwear Bra Fitting

Author : Sugar Magazine

Position: Press

Sugar Chic. The Sugar Bra Fitting. Are you really wearing the right bra size? Read on to find out.

Bliss Magazine Teenager Underwear Letter

Author : Bliss Magazine

Position: Your Space / Star in Bliss Magazine

THIS MONTHS STAR LETTER WINS a selection of gorgeous underwear, the cutest brand made especially for teenagers. Visit sugaplumshop.com to view and order all of their collections.

Celebs on Sunday featuring teenaged underwear offers

Author : Celebs on Sunday

Position: Celebs on Sunday Sugaplum shop feature

Offer of the week 25% OFF AT SUGAPLUM. Sue Gerrieri realized there was a niche in the market when she wasn't able to find her teenage daughter, Geneva any trendy or fun underwear. So sugaplumshop.com was born. The on-line store specializes in teenaged underwear for girls aged 13-17 years, with quirky briefs and bra sizes from AA to D, and ranges that are inspired from everyday sportswear to the Far East. Visit www.sugaplumshop.com to receive 25% off, entering promoting code CELEBS09 at the check out.

Fresh, funky approach to teen underwear and a must have brand for 2009

Author : Mizz Magazine

Position: MIZZ magazine teen underwear article

Suga Sweet. We're lovin SugaPlum, a brand new, fresh, funky approach to teen underwear and a must have brand for 2009! With themed collections Yo Yo Tokyo, Sporty, Sweet Shop, Everyday White and Everyday Gingham, there's a SugaPlum style for everyone! They're cute, quirky and fun, and size lucky Mizz winners will each win £50 with of SugaPlum undies. Don't forget to state your size* when you enter. *Bra sizes range from 28AA-34D. Briefs Available in full knickers and short styles, sized in small, medium and large. SugaPlum underwear is now available on-line - so visit www.sugaplumshop.com and feel the SugaPlum rush now!

Gorge underwear giveaway

Author : Bliss Magazine

Position: PR

Bored of getting all your undies at M and S? Want your smalls to be a bit more funky? Say hello to SugaPlum, the must have brand for 2009 with a new, fresh, funky approach to underwear. With themed underwear collections called ‘Yo Yo Tokyo’, ‘Sporty’, ‘Sweet Shop’, ‘Everyday White’ and ‘Everyday Gingham’ there’s a SugaPlum style to suit any taste! And six o you can get your hands on £45-worth of goodies from sugaplumshop.com. So what are you waiting for? Get entering now for the glammest pants in town!

Style File Carly finds you the best buys around

Author : That's Life

Position: Thats Life magazine feature n Sugaplum shop PR

Q. Buying underwear for my 12 year old daughter is hard, as we never find any styles we agree on. Can you suggest anything? Emma 33 Cambridge
SugaPlum is a great new website for pre-teen and teenaged underwear. It has lots of georgous styles, but no thongs or G-strings, so you should find something to please both of you. Bra £15 Briefs £5 Both from Sugaplumshop.com

Downloadable underwear

Author : Sugar Magazine

Position: PR

New website SugaPlumshop.com is aimed at teens on a budget. From £4, you can afford to restock your knicker drawer with some matching sets.

SugaPlum Shop, a UK-based online retailer that offers fashionable underwear for teens.

Author : Body Magazine

Position: PR - Press article

SugaPlum Shop, a UK-based online retailer that offers fashionable underwear for teens, has announced it will launch five new collections for a February 2009 launch: the Yo Yo Tokyo, the Sporty, the Sweet Shop, the Everyday White and the Everyday Gingham collections.
Designed with the young body in mind, all of SugaPlum's bras are available in sizes that range from 28AA to 34D and the briefs are available in small through large.
The Yo Yo Tokyo collection takes influence from "all things oriental," and is "very girly pink." The collection has bras and short briefs. The Sporty collection is light grey and trimmed with bright green. The three styles that are offered are a padded bra, a triangle soft bra and boy shorts. The Sweet Shop collection has "an overall kitsch print of sweetie delights in pastel tones with peach trimming." It includes a non-wired bra, a padded bra and short briefs. The Everyday Basic White and Gingham collections are intended for everyday school wear with bra and brief styles offered in white and light pink. The styles retail at £5 to £15 or about $7.50 to $22.
SugaPlum, a small private label with its own in-house design team which out sources manufacturing using Sabina, a Thailand-based manufacturer, was founded in 2007 by Sue Guerrieri because she saw the importance of having products available that would bridge the gap between children's underwear and adult lingerie. "I realized there was a huge gap in the market for specialized teenage underwear when my daughter, Geneva, became a teenager," said Guerrieri. "The only underwear specifically for teenagers that I could find was purely functional and extremely bland. So it was either settle for something very dull or resort to buying smaller sizes in adult underwear ranges, I knew there had to be a better way," she continued. "And given my business experience, passion for fashion and long-term goal to launch my own venture, setting up an on-line teenage underwear store seemed to be the perfect solution."
Sugaplum's products are currently available for purchasing at the company's website and has future plans of distributing their products to major UK chain stores.

SugaPlum Shop unveils new teenage range

Author : Linerie Buyer

Position: PR

A brand new concept in teenage underwear is launching this month aimed specially at 13-17 year olds. SugaPlum Shop offers five fun and funky collections available through independent stockists as well online retailing £9 and £15.
Founder Sue Gerrieri says, “I realised there was a gap in the market when my daughter reached puberty. It was either settle for something very dull, or resort to buying smaller sizes in adult ranges”