Teen Underwear and Underwear News

A Croydon mum has turned her hand to marketing and selling underwear exclusively for teens after she discovered a gap in the market when her daughter reached adolescence.

Sue Guerrieri, 33, from Shirley, has launched an online store - the SugaPlum shop - which is dedicated exclusively to lingerie for teens and sells a range specifically designed for girls hitting puberty and beyond.

Sue said that unlike other teen lingerie, SugaPlum was designed to be fun, individual and practical.

The fashion expert spotted a major gap in the market for dedicated teen lingerie when her own daughter reached an age when she wanted the right underwear.

Despite her widespread search, she found nothing on the market reflected what teens really want. She said: "The SugaPlum Shop has been developed to meet teenagers' unique needs and tastes when it comes to buying lingerie.

"This is our exclusive focus and area of expertise. So much teenage underwear is bland and functional, but that is not what teenagers want. They want to wear lingerie that is trendy, individual and just plain fun - so that is the concept behind SugaPlum.

Read owner Sue Guerrieri respond in the article as well as the full new story titled Mum spots gap in teen underwear market at www.thisislocallondon.co.uk